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By Danna Yuhas, M.B.A.
A 30-second commercial is also called an “Elevator Speech.”
It is a short, memorable introduction that tells people what you do. It should be easy to understand. Use plain language principles!!!
It answers the question, “So what do you do?”
Create different commercials for different purposes, audiences, and venues.
For example, if you’re looking for a [...]
By Jerry Smith
Your Elevator Speech — your first and best opportunity to grab the attention of clients and prospects.
Everyone has one! When you are a small business owner you will be asked about your business and what you do. Unless you are not going to say anything, you will give an answer and that, like [...]
Here are a couple of short videos on name tag and business card etiquette. Enjoy!
By Lorraine Howell
You only have one chance to make a good first impression. This is especially true in today’s fast-paced business world where cards and introductions are exchanged and soon forgotten.
When someone asks the introductory “What do you do?” keep in mind that 15-20 seconds — or the length of an elevator trip – [...]
By Laurie-Ann Murabito
How would you like to generate interest and make the positive impression on others to continue a conversation? What if your words were able to attract more interest? Customers? Referrals? How about hearing the words, ‘tell me more’.
Networking, sales calls, interviewing and meeting new people can be stressful. Stumbling over your elevator speech [...]
by Emmy M. Vickers
Many entrepreneurs and professionals who attend networking events tend to take pride in “working the room” to see how many people they can meet; how many business cards they can collect in the shortest amount of time. This can lead to the unintentional condition that I like to call “star gazing.”
Like an [...]
The Elevator Speech contest has been announced! Are you excited? Are you ready to win? – What’s that… you aren’t sure what an elevator speech is?
Well, here is a wonderful article I ran across during my voyage through the web-o-verse on the basics and background of an elevator speech. How to Craft an Effective Elevator [...]
Lights…Camera…ACTION! Get ready for the annual return of the Great Elevator Speech Challenge. No professional videography required, a simple cellphone video or screen-top webcam will do….It’s the message that counts. Pop it onto YouTube, send us the link and get a hundred of your closest friends to vote for you and you’re in! Rally your group…make it a local promotion…leverage us! read on…
By Keith Woolgar
There is absolutely no doubt that face-to-face networking is one of the most, if not the most effective ways to promote yourself, your cause or your small business. It is a fact.
As a rule, networking costs less than traditional advertising, and ties you personally to your business, right in front of your clients [...]
By Caroline Levchuck
Networking is a key part of a successful business. It’s also a hard skill to master. So small business owners often wonder “Where do I start?” Structured networking groups may be the answer. With the help of facilitators these organizations offer opportunities for members to connect and share leads. Plus, they help members [...]
Tangerine Networking Group (known as TNG) was founded August 17, 2006 in Tangerine Florida (hence the name) by Cyndi Long, Girl For A Day Concierge, Inc. as a way to market her fledgling business. The group started with 17 original members and met at the Cinnamon Inn Bed & Breakfast. After one year, the group [...]
By Barbara Lopez
If you’re like many professionals, you’ve set goals for yourself around making new connections. Hooray, this is going to be your year for building your network and customer base, and getting yourself out there in a big way!
While building a strong network and attracting new customers doesn’t always happen overnight, there are some [...]
The other day I was cruising the ‘blog-o-sphere’ and found this wonderful article written by Liz Ryan. If you don’t know, Liz is a career and workplace expert and is one of the world’s most widely-read authors on HR, career and networking topics. Her website http://www.asklizryan.com is filled with all sorts of wonderful resources to help you jazz up your resume. Her online discussion groups are a tremdous resource for not only workplace issues but for topics related to life in general. Her mission is to support working people “at the intersection of work and life”.
