WOW Elevator Pitches

How would you like to generate interest and make the positive impression on others to continue a conversation? What if your words were able to attract more interest? Customers? Referrals? How about hearing the words, ‘tell me more’.

Networking, sales calls, interviewing and meeting new people can be stressful. Stumbling over your elevator speech will give off the wrong impression of you, your business or career talents. You need a few tips to look and sound like a pro. You have about 30 seconds to grab someone’s interest, and here’s how.

Simple: Create a statement that is intriguing, almost mysterious. You want to create interest and questions vs the deer in the headlight reaction. Think headlines of a newspaper. Don’t give all your information away or the long technical explanation. That is reserved for the follow up meeting, one on one, over coffee.

“I specialize in helping my clients add more zeros to their paycheck.”

Powerful: Use powerful words that give off the message of expert. I specialize in, customize, develop, reform, design, create, etc.

“My expertise is in planning memorable events on a shoestring budget.”

Format: Mention your occupation or title after your powerful statement. This will ensure people continue to listen and not prejudge you by their preconceived ideas of your chosen profession.

Notice the difference:

“I’m a lawyer and my practice is estate planning.”

“I specialize in assisting my clients with easing the tax and emotional burden after their passing. I’m an Estate Planning Lawyer.”

Practice: Say your pitch over and over again, every time you look at yourself in the mirror (even the rear view mirror while driving), when you greet your assistant and close friends. Your children, spouse and family members should be able to recite your pitch. Practice and it will become automatic, along with instilling confidence.

The next time you are asked, “What do you do?”, you will be ready and not stuttering how to explain what you do. Stick to the headlines to provoke reading the rest of the article.

Laurie-Ann Murabito, CPCC, ACC is a Results & Business Coach, Author and Speaker. Her energy is contagious, while specializing in bringing out the very best in her clients, becoming their secret weapon to success. She is available to speak on various topics. Are you ready for the next level? Visit http://www.Results2Success.com or email LA@Results2Success.com