Business Networking Events Finders

By Caroline Levchuck

Networking is a key part of a successful business. It’s also a hard skill to master. So small business owners often wonder “Where do I start?” Structured networking groups may be the answer. With the help of facilitators these organizations offer opportunities for members to connect and share leads. Plus, they help members learn to network skillfully and confidently.

Networking requires that you step outside your comfort zone — and act confidently there. The appeal of structured networking groups is just that, structure. Meeting new people and building relationships are easier in a formal program. Structured networking groups teach networking techniques in a safe, non-threatening forum. After you’ve practiced and honed your skills, you’re then able to network without fear or anxiety.

The format of structured networking events varies. Usually a structured networking group offers both informal gatherings as well as programs run by facilitators. One common program teaches small business owners to create an “elevator pitch.” An elevator pitch is a short summary of your business and skills. It should be concise, confident and brief enough that you could share it with someone during an elevator ride. As new members develop their pitches, coaches and more seasoned members of the group will give feedback and offer suggestions. Structured networking groups also usually offer lectures and sessions to provide support. And members are expected to help one another by sharing contacts whenever possible.

The goal of structured networking is to gain useful professional contacts. However, don’t expect to attend a few events and go home with a book full of leads. New members must be patient. Organizations stress that strong relationships form over time. Each individual has to earn the respect and trust of the other members before asking them for contacts or referrals.

Many structured networking organizations charge membership fees or fees to attend specific events. Groups are usually categorized by profession, income or geography. You’ll have to do some research to find the group that’s right for you.

Caroline Levchuck is an author and is regularly featured on http://hotjobs.yahoo.com/